Community Impact

Community Impact

We believe sports have the power to change the world.
More specifically, we believe that baseball’s cross-cultural appeal unites communities like no other sport can.


The Royals are committed to a Community Benefits Agreement (CBA) and to be among MLB’s top tier when it comes to diversity goals and having a transformational impact in the community. This is an opportunity to impact positive social change, through programming that will lead to changing behaviors, educating others, and contributing to like-minded nonprofits and other organizations that support community initiatives. All of this is done with a particular focus on the historically underserved, with Kansas Cit y’s urban core remaining our philanthropic priority.

The acronym KC WINS communicates the different aspects of our community benefits program, the details of which will be codified through a negotiated agreement.

In addition to the CBA and new opportunities through the ballpark district, the Royals will continue our existing philanthropic and community impact initiatives. Since 2001, Royals Charities has donated more than $23 million to hundreds of local organizations. One of the Royals key initiatives is the Kansas City Royals Urban Youth Academy (UYA) that is in the historic 18th & Vine district. The UYA features four outdoor fields as well as an indoor facility with an MLB-sized turf infield, batting tunnels, and classrooms – uses baseball and softball as a medium to help underserved youth to become the leaders of tomorrow. Since its inception in 2018, the Academy has hosted over 60,000 youth visits – providing a safe space and access to free baseball, softball and education/wellness programming.


Here in Kansas City, we have seen the Royals and baseball transcend language, cultural, and socio-economic barriers to make us all better, together. We feel a privilege and responsibility to build on and continue that history.

The Royals are among Kansas City’s greatest assets. The club has always been a point of pride, and a window to showcase our diverse community and culture. Our ownership group – the stewards of this great franchise – are from Kansas City. They chose to stay here, or move here, and raise their families here. They also have long and deep histories of giving back to their hometown.

John Sherman, our Chairman and CEO, sees “using the Royals platform for good” as a central priority of the ownership group. The vibrancy, economic benefits, and reach of a world-class ballpark and surrounding district for entertainment, retail and housing will amplify those efforts.


Moving forward, we will focus our philanthropic and community impact in the areas of:

  • Literacy and education
  • Physical activity
  • Military and veterans
  • Affordable housing
  • Diversity, Equity and Inclusion

Our community’s future is bright, and the Royals are committed to using our platform for good. The more successful we are both on and off the field, the more we will share that success with our hometown.

Community Coalition Testimonials